For organizations deploying and managing Apple devices, understanding the tools available for efficient device management and deployment is crucial. Two of the most important systems offered by Apple in this regard are Apple Business Manager (ABM) and Apple Business Register (ABR). While these platforms sound similar and have overlapping functions, they serve distinct purposes. In this blog, we’ll explore the differences between ABM and ABR and how each can benefit your organization’s Apple device ecosystem.
Apple Business Manager is a free web-based portal that integrates Apple’s deployment and management solutions, such as Device Enrollment and App & Book purchasing, under a single platform. ABM is the foundation for efficiently deploying iPhones, iPads, Macs, and Apple TVs across an organization.
• Device Enrollment: ABM enables seamless enrollment of Apple devices into an organization’s Mobile Device Management (MDM) platform, like Jamf or Mosyle. This zero-touch enrollment ensures that devices are configured and managed remotely, with no need for manual setup by IT teams.
• App and Book Purchases: ABM allows organizations to purchase and distribute apps and books in bulk. IT departments can assign apps to specific devices or users, and revoke or reassign them as needed.
• User Management: ABM allows organizations to create Managed Apple IDs for employees, giving them access to corporate resources like iCloud storage and apps while keeping personal data separate.
• Integration with MDM: ABM is designed to work hand-in-hand with MDM solutions. Devices purchased and registered in ABM can be automatically enrolled into MDM, allowing organizations to enforce security policies and remotely manage devices at scale.
Apple Business Register is more of a directory and identity management system designed to allow businesses to register their organization with Apple. ABR is primarily used for companies looking to manage their corporate identity and increase discoverability within Apple services, such as Maps, Messages (Apple Business Chat), and Wallet (Apple Pay). It allows businesses to set up their Apple ID under their company’s domain and access services and support associated with their Apple Business account.
• Organization Registration: Apple Business Register allows businesses to register their organization and set up a profile that will be used when their customers interact with Apple services, support, and programs.
• Apple ID Domain Verification: ABR helps an organization by being a “single source of truth” across multiple Apple services. Customers can learn whether a business accepts Apple Pay, use Apple Business Chat for support, or just enjoy peace of mind knowing the company information has been validated by Apple.
While both Apple Business Manager and Apple Business Register serve the goal of helping businesses manage their Apple ecosystems, they differ in scope and functionality.
• ABM is focused on device management, app deployment, and user management, acting as a comprehensive tool for IT administrators.
• ABR, on the other hand, is more of a directory service, allowing companies to verify their identity with Apple, and access and leverage Apple services.
• ABM supports the bulk purchase and deployment of apps and devices, streamlining device onboarding and ongoing management.
• ABR is designed to ensure that businesses are properly registered with Apple and can manage their organizational identity across Apple services.
For organizations managing extensive fleets of Apple devices, Apple Business Manager (ABM) is indispensable. It streamlines device onboarding, optimizes app distribution, and centralizes management through MDM integration. ABM serves as the internal tool, ensuring that organizations can efficiently manage their iOS, iPadOS, macOS, or tvOS devices at scale.
Conversely, Apple Business Register (ABR) acts as the external tool, facilitating businesses in registering with Apple and establishing a verified corporate identity. Although it doesn’t provide direct device management capabilities like ABM, ABR is crucial for organizations to professionally engage with Apple’s services and forge partnerships.
Both Apple Business Manager and Apple Business Register are crucial within Apple’s ecosystem for businesses. ABM focuses on the robust deployment and management of devices, serving internal operational needs, while ABR concentrates on enhancing organizational identity and establishing external relationships with Apple. Depending on your organization’s specific requirements, leveraging one or both platforms can be instrumental in maximizing the benefits of your Apple investments and making informed strategic decisions.
